Friday, February 14, 2014

Maruti Suzuki Celerio EZ-Drive: a step in the right direction !


 
I feel here is the right move by Suzuki, to give the taste of Auto-transmission technology to Indian customers at affordable cost. They claim to give the ease of driving an automatic - matching the fuel efficiency of a manual transmission with its revolutionary AMT technology. Suzuki’s Auto Gear Shift technology is based on electronic control unit which drives the precision hydraulic actuator to control the clutch engagement and the gear shifting at optimal timings mating to the engine sweat spots for optimal  fuel efficiency.

Best part of this car is, that it provides manual gear shift – like the paddle shift in high end cars, matches the fuel efficiency of a manual transmission and the AMT enabled manual gear box did not add much extra weight or cost to the car price like the regular automatics. 

As the Indian car market (6th largest in the world) is evolving, this introduction of AMT by Suzuki in Celerio will help the buyers shift from pure manual to this semi-automatic transmission technology with low differential cost of about 30-40K INR against the current delta of other type of more matured automatics which add up anything form 70k-1L in the cost.

It will give sometime to the good DSG/CVT based auto-transmission systems to improve further on their fuel efficiency and then the delta of moving from AMT to fully automatic technologies like (DSG/CVT) will further reduced to another 30-40K INR - which Indian buyers might be interested to invest in when they plan their next car after AMT powered Celerio or other cars with similar technology which are expected to be launched soon in the Indian market.

Thus as a strategy, to help Indian car buyers graduate from old manual transmission cars to fully Automatic by Suzuki Celerio EZ-Drive is a step in the right direction.

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